Americans for Prosperity, one of the biggest outside groups backed by billionaire conservative donors Charles and David Koch, this week begins a $1.4 million television advertising campaign against former Ohio Gov. Ted Strickland, now a leading Democratic candidate for Senate.
“We had such devastation and job loss in the state of Ohio when Ted Strickland was our governor,” a man identified as Bruce says in the 30-second spot, which will air in all of the state’s major media markets. “I’ve never seen him solve Ohio’s problems.”
The ad concludes with text on the screen saying: “Vote against Ted Strickland. He’s failed Ohio’s families.” Republican Sen. Rob Portman is up for re-election next year.
The anti-Strickland spot is a rare overtly political message from a group that typically refrains from express advocacy even as it encourages voters to back Republicans. Not since 2012 when it asked voters to reject President Barack Obama has Americans for Prosperity made this kind of ballot-box appeal.
That’s because as a nonprofit advocacy group, it is limited in how much purely political work it can do. In exchange, it can keep its donors private. The difference in messaging can be slight — and lost on viewers.
For example, earlier this month Americans for Prosperity began airing $1.2 million worth of ads against New Hampshire Gov. Maggie Hassan, a Democrat who is weighing whether to run against Republican Sen. Kelly Ayotte next year. Those spots criticize Hassan’s veto of lower taxes as harmful to small businesses. But instead of saying to vote against Hassan, the spot concludes by asking viewers to “tell Maggie Hassan we can’t afford her tax hikes.”
These August ad buys put Americans for Prosperity — it expects to spend at least $225 million this year and next — on early offense in two states that will be important for both the presidential contest and in helping Republicans hold the Senate. Americans for Prosperity has its annual activist summit this week in Columbus, Ohio; former Florida Gov. Jeb Bush and Texas Sen. Ted Cruz are among the GOP presidential candidates scheduled to address the crowd.
The Koch brothers founded the group about a decade ago. It advocates for less government spending, fewer regulations and lower taxes through advertising and voter canvassing across the country. Tim Phillips, president of Americans for Prosperity, said the anti-Strickland ad, which will be on air throughout August, is meant to “make sure Ohio citizens remember just how badly people were hurt by his policies.”
The ad says Bruce is a former employee of DHL, a delivery company that closed operations in Ohio. He’s one of 400,000 Ohioans who lost jobs during Strickland’s term, the ad says, citing a Labor Department statistic. That same number was in heavy rotation in ads during Strickland’s 2010 re-election bid, which he lost to Republican Gov. John Kasich, now a presidential candidate.
At the time, the group PolitiFact rated the assertion “half true,” saying “the claim breaks down when Republicans suggest that the governor — or any one official — is responsible for the job losses.” Ohio had been shedding jobs, mostly in manufacturing, since January 2000, the fact-checking group noted.
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