The rebranding of Obamacare for ‘young invincibles’

With the HealthCare.gov website functioning better and enrollment deadlines for 2014 looming, the White House and its allies are making an urgent new pitch to "young invincibles" who may question whether they need health coverage.

The rebranding of Obamacare for ‘young invincibles’

Last summer, White House officials planning a nationwide push to urge young adults to enroll in new health insurance plans had a big problem: Polls showed that many young, healthy people who could be key to the success of the Affordable Care Act knew little about it or its October 1 rollout. So the administration, […]