Are we ready for the Oprah Network?

The Oprah Winfrey Network launching Saturday is wary of promising too much of a good thing — Winfrey herself. In stoking interest in the cable channel, the goal is to exploit Winfrey’s popularity while emphasizing that OWN won’t be all Oprah, all the time. “We really don’t want to be a niche brand. We want to be a mainstream cable” network with appeal beyond Winfrey’s fan base, said Darren Schillace, vice president of consumer marketing for OWN. “Phase one” of the marketing effort aims to “manage expectations that it’s not 24/7 Oprah on the network,” Schillace said, with Winfrey committed
Read More