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Are we ready for the Oprah Network?

The Oprah Winfrey Network launching Saturday is wary of promising too much of a good thing — Winfrey herself. In stoking interest in the cable channel, the goal is to exploit Winfrey’s popularity while emphasizing that OWN won’t be all Oprah, all the time. “We really don’t want to be a niche brand. We want to be a mainstream cable” network with appeal beyond Winfrey’s fan base, said Darren Schillace, vice president of consumer marketing for OWN. “Phase one” of the marketing effort aims to “manage expectations that it’s not 24/7 Oprah on the network,” Schillace said, with Winfrey committed
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Movie box office down for year

Domestic box-office revenues for 2010 won’t quite hit last year’s record-setting haul, but they’ll be awfully close. Total movie-ticket sales will reach $10.556 billion, the tracking agency said Tuesday. That’s a slight decrease from the $10.6 billion total from 2009, but it’s also only the second time that the annual box office has crossed the $10 billion mark. At the same time, total attendance was down 5.36 percent from last year. That’s the biggest percentage drop year over year since 2005. This will also be the second-lowest attended year of the decade. It looked as if 2010 might have
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