Maybe "Big Media" isn’t so big in the eyes of government after all.

Some of the nation’s largest news media companies, including The Associated Press, were counted last year by the government as small businesses for contracting purposes, inflating the Bush administration’s record of help to small companies.

Other media companies to be treated that way included The New York Times Co., USA Today International Corp., Bloomberg L.P., and even the Public Broadcasting Service, according to data the administration gave congressional investigators.

The media giants join other corporate icons like Wal-Mart and Home Depot that congressional investigators identified last week as companies listed as small businesses by the White House. The companies say the government erroneously gave them that designation and they did not portray themselves as small businesses to win the contracts.

"Since we do not categorize The New York Times as a small business, clearly this was an error," Times spokeswoman Abbe Serphos said of two General Services Administration contracts totaling $10,875 that the government reported as small business contracts.

The Times’ parent company also publishes the Boston Globe, International Herald Tribune and 15 other daily newspapers. It reported $3.4 billion in revenue in 2005 and has about 12,500 employees.

The AP was cited as receiving five small business contracts valued at $31,600. Three of the contracts were awarded by the State Department, one was given by the U.S. Coast Guard, and the fifth was from the Department of Transportation.

AP was able to confirm that the original Coast Guard contract didn’t list it as a small business. AP spokeswoman Linda Wagner said the news organization couldn’t find any records involving the other four contracts.

"We do not believe AP has signed any government contract that specified small business status for the vendor," she said.

The AP, a not-for-profit cooperative, employs about 3,700 people in more than 240 locations around the globe. It reported 2005 revenues of $654 million.

Tara Connell, a spokeswoman for Gannett Co., the parent company of USA Today International, said records showing the subsidiary received a $12,690 small business contract from the Bureau of Indian Affairs was obviously a "clerical error."

Gannett, headquartered in McLean, Va., is the nation’s largest newspaper company. It reported $7.6 billion in operating revenue in 2005 and has 52,600 employees.

Bloomberg, which employs 8,200 people and reported annual revenues of $3.2 billion in 2005, gave a similar account. "We do not categorize ourselves as a small business nor do we represent ourselves as a small business," spokeswoman Judith Czelusniak said.

The government is required to spend 23 percent of roughly $314 billion in contracts with small businesses. Last month, the Small Business Administration claimed the government more than met that goal in 2005.

But an investigation by House Democrats, found the number was closer to 22 percent because about $12 billion in contracts to big companies were mistakenly cited as going to small businesses.

The media companies were not mentioned in the congressional report last week but were included in a database of small businesses the investigators received as part of their inquiry.

© 2006 The Associated Press

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