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Television commercials may be king, but millions of dollars a week are fueling mail ads that are burying swing-state voters in appeals from the presidential candidates, political parties and their allied groups.
Bilingual ads going to Latino voters question Romney’s commitment to opportunities for “regular people.” Senior citizens are getting dueling pieces from Obama and Romney casting the other as detrimental to Medicare.
Political mail at all levels is big business. The Postal Service says some 1.8 billion political mail pieces were sent in 2010. This year’s activity is on pace to significantly surpass that mark.
Copyright 2012 The Associated Press