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Campaign blitz swing states with tsunami of direct mail

By BRIAN BAKST
October 24, 2012

Jean Gianfagna displays some of the political mailers her family receives at her home in Westlake, Ohio.
(AP Photo/Mark Duncan)

Television commercials may be king, but millions of dollars a week are fueling mail ads that are burying swing-state voters in appeals from the presidential candidates, political parties and their allied groups.

Gun owners are told Democratic President Barack Obama is a threat and Republican rival Mitt Romney is “the clear choice.”

Bilingual ads going to Latino voters question Romney’s commitment to opportunities for “regular people.” Senior citizens are getting dueling pieces from Obama and Romney casting the other as detrimental to Medicare.

Political mail at all levels is big business. The Postal Service says some 1.8 billion political mail pieces were sent in 2010. This year’s activity is on pace to significantly surpass that mark.

Copyright 2012 The Associated Press

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One Response to Campaign blitz swing states with tsunami of direct mail

  1. Jim B.

    October 24, 2012 at 1:03 pm

    RE: this text from above: “Political mail at all levels is big business. The Postal Service says some 1.8 billion political mail pieces were sent in 2010. This year’s activity is on pace to significantly surpass that mark.”

    At least the US postal service can ease a small portion of its financial woes at this time with this paper political spam that comes our way.