Nothing frustrates a nervous retailer looking for a big return during post-Christmas sales than the depression that comes from a massive East Coast snowstorm that shuts down the shopping malls and keeps shoppers home for the day.
After the best holiday season since 2007, retailers from the Southeast to New England looked outside as blizzard-level snowstorms struck. With forecasts calling for up to 20 inches of snow in Philadelphia and Boston the post-holiday shopping mood was mired in snowdrifts.
“The forecast will tend to keep shoppers at home,” Scott A. Bernhardt, chief operating officer at weather research firm Planalytics told The Associated Press.
Malls from the Carolinas to New Jersey closed early and some never even opened.
“This was not the way we wanted to wrap up the Christmas shopping season,” one retail manager told Capitol Hill Blue.