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Texas Gov. Rick Perry beat Democratic challenger Bill White, the former mayor of Houston, for an historic and unprecedented third four-year term by a whopping 13 points, a margin that surprised even his own pollster.
But what is really surprising is the way Perry won. Sure, he did all the traditional things well. He raised a ton of money. He honed a clear and compelling message and communicated it aggressively with great discipline. And he galvanized the Republican base. But, he also did something shockingly unconventional. He told the press to take a hike.