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At times, Couric regrets move to CBS

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July 8, 2007

Katie Couric says the move to CBS would have been less appealing if she had known she’d be doing the more traditional “CBS Evening News” broadcast that she anchors now.

“People are very unforgiving and very resistant to change,” Couric said in an interview with New York magazine. “The biggest mistake we made is we tried new things.”

Couric’s move to CBS has been a bust so far. The evening newscast’s ratings are deep in third place, and CBS has rolled back some of the changes it made last fall to shake up the format. Couric conducts fewer interviews, an outside opinion segment was scrapped and the anchor admits she’s even dressing down a little to give her critics less ammunition.

Under new executive producer Rick Kaplan, the “CBS Evening News” is a more traditional hard-news evening newscast in the mold of its predecessors and competitors.

If she had known that would happen, the job “would have been less appealing to me. It would have required a lot more thought.”

A thriftier corporate culture at CBS and colleagues who backbite anonymously in the media surprised her, she said. She also said she underestimated the feeling people would not consider her a credible news person because of her work on NBC’s “Today” show, even though she thinks it’s “patently unfair.”

She said she’s looking forward to doing more work for “60 Minutes” next season. “If it turns out it wasn’t a perfect fit (at the evening news), then, you know, I’ll do something else that’s really exciting and fulfilling for me.”

Couric admitted there are days when she wishes she hadn’t made the move to CBS.

“Of course,” she said. “I’m human. I’m not going around `dee-da dee-da dee.’ I have days when I’m like, `Oh my God, what did I do?’ But for some weird reason, they don’t happen that often.”

4 Responses to At times, Couric regrets move to CBS

  1. bryan mcclellan

    July 8, 2007 at 7:34 pm

    I find it impossible to feel sorry for anyone making a six or seven figure salary.Come work with me Katie, maybe you can blast the peeling paint off this house I’m working on with your perky little smile…..I too miss Dan Rather, I wonder if he’s got roves harpoon out of his arse yet?

  2. Elmo

    July 9, 2007 at 8:52 am

    That’s a “traditional hard-news evening newscast”? Dan Rather called it right when he said they were “tarting up” the news. Naturally the CBS-ers chose to focus on the “tart” and made it appear he was talking about Ms. Katie the C and to avoid discussing all the touchie-feelie stuff that might have fit into an Entertainment Tonight show.

    CBS had a winner in Dan Rather (until he bit on the Rove disinformation about Bush and had to go) and another winner when Bob Schieffer was holding down the chair. I don’t recall either of them needing a lead-in from Walter Cronkite. Nor did I ever hear any of them say “Thanks so much” with such a complete lack of sincerity as Ms. Katie does. The only thing they have left at CBS now is the people out gathering the news and even they are all too often pushed onto some “human interest” story.

  3. newswatcher_not

    July 8, 2007 at 9:29 pm

    I dont watch Your news show, not because you are a woman. But because you and CBS are so extremly left biased you have no credibility.

  4. mojibyrd

    July 8, 2007 at 9:19 pm

    Does anyone really give to hoots what couric has to say, i certainly do not, all she does is sit on her behind making a hefty salary to read from a dang teleprompter and we all know a monkey can do the same job in sign language….so again do i really care….NO, not now, never, get to the real news please!!

    Impeach Bush Now