First rule of marketing: When the brand is tarnished, change the name.
So the Iraq war is getting a new name.
ABC News first reported the name change on Thursday, quoting a Feb. 17 memo from Defense Secretary Robert Gates saying the “requested operation name change is approved to take effect 1 September 2010, coinciding with the change of mission for U.S. forces in Iraq.”
So why the name change? Maybe we never really brought freedom to Iraq so “Operation Iraqi Freedom” is both outdated and incorrect. Gates says the name change recognizes the change of mission for U.S. forces in Iraq, which is Pentagonese for “we really didn’t have a valid reason for invading this country in the first place and we didn’t accomplish a damn thing we set out to do so we might as well cut our losses and get the hell out.”
So now we “Operation New Dawn.” Is it because a new day is dawning in Iraq or is it because it is finally dawning on these guys that the whole Iraq think was FUBAR from the beginning?
- Iraq mission being renamed ‘Operation New Dawn’ (seattletimes.nwsource.com)
- Steve Clemons: Gates to Petraeus: IRAQI FREEDOM to become NEW DAWN (huffingtonpost.com)
- Iraq War Gets Rebranded: Meet ‘Operation New Dawn’ [Chachachanges] (gawker.com)
- Exclusive: War in Iraq to Get New Name (blogs.abcnews.com)