Battered Obama tries return to campaign gimmicks

President Barack Obama — battered by falling approval ratings, rattled by missteps and haunted by failures — is getting back to basics.

Campaign basics.

Obama’s White House is returning to “campaign mode,” with new strategies to limit Obama’s availability to the press and interviews, respond rapidly to critics and carefully scripted public events where the President speaks directly to the public.

Obama will also cut back on press conferences and will, instead, resort to “carefully choreographed interactions with the press” to exert more control over the administration’s message.

White House spokesman Robert Gibbs will use unsolicited blast e-mails to the White House press list, blog postings and even Twitter to keep the administration on message.

Obama’s campaign team employed the same strategies during his successful run for President.

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