President Barack Obama — battered by falling approval ratings, rattled by missteps and haunted by failures — is getting back to basics.

Campaign basics.

Obama’s White House is returning to “campaign mode,” with new strategies to limit Obama’s availability to the press and interviews, respond rapidly to critics and carefully scripted public events where the President speaks directly to the public.

Obama will also cut back on press conferences and will, instead, resort to “carefully choreographed interactions with the press” to exert more control over the administration’s message.

White House spokesman Robert Gibbs will use unsolicited blast e-mails to the White House press list, blog postings and even Twitter to keep the administration on message.

Obama’s campaign team employed the same strategies during his successful run for President.

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Doug Thompson published his first story and photo at age 11 -- a newspaper article about racism and the Klan in Prince Edward County, VA, in 1958. From that point on, he decided to become a newspaperman and did just that -- reporting news and taking photos full-time at his hometown paper, becoming the youngest full-time reporter at The Roanoke Times in Virginia in 1965 and spent most of the past 55+ years covering news around the country and the globe. After a short sabbatical as a political operative in Washington in the 1980s, he returned to the news profession in 1992. Today, he is a contract reporter/photojournalist for BHMedia and owns Capitol Hill Blue and other news websites.