Is this for real?

Looks like there’s a groundswell (not yet a tidal wave) of people who want to keep their children home from school Tuesday to keep from exposing them to President Obama’s message: Work hard and stay in school.

So these people are going to keep their kids home from school to keep them from hearing a message asking them to stay in school.

I must be missing something here. Isn’t that just shooting yourself in the foot? Or shooting your kids’ feet? Can someone smarter than I find the logic here?