President Barack Obama’s struggling Presidency took another hit as new polls show more and more Americans now feel his health care reform proposals are "a bad idea" and an increasing number want him to slow down his spending sprees and work instead on reducing the national debt.

Obama’s job approval rating continues to slide, down to 53 percent in the latest NBC News-Wall Street Journal Poll and 42 percent of those polled say the President’s health care plan is a bad idea — a change of 10 percentage points in the last 30 days.

Even worse, 39 percent of Americans now believe Obama’s health care plan would make their quality of life worse — at 15 percent hike in public anger since April.

"The President’s job approval ratings have certainly gone south," says Democratic pollster Peter Hart. "There’s little doubt about that."

A New York Times/CBS News poll finds most Americans want Obama and the federal government to work on reduce the deficit, not spend more money in attempts to cure the economy.

"This President is in trouble," admits a long-time Democratic strategist. "The public wants action, not words."

Worried Democratic insiders tell Capitol Hill Blue they fear the President’s job approval ratings will fall below 50 percent by Labor Day.

Many blame the heavy opposition and constant criticism of the plan from Republicans and other opponents. The message that the government will take away choice in health care is sticking.

Mary Bevering, a Democrat from Fort Madison, Iowa, told The New York Times:

We need to fix health care, but if the government creates the system, I’m afraid the quality of care will go down and costs will go up: We will pay more taxes. It’s going to come down to regulation. What also worries me is whether we will be told what physician we can have.

Obama stepped up his PR blitz Wednesday but polls suggest his rhetoric falls on an increasing number of deaf ears.

At a Town Hall meeting in Raleigh, NC, Obama said:

First of all, nobody is talking about some government takeover of health care. I’m tired of hearing that. I have been as clear as I can be. Under the reform I’ve proposed, if you like your doctor, you keep your doctor; if you like your health care plan, you keep your health care plan. These folks need to stop scaring everybody, you know?

But polls suggest the scare tactics are working and that a public that once believed so much in Barack Obama is growing more and more skeptical.

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