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Manufactured news ain’t news

By
August 7, 2008

This is a cautionary tale about how journalism sometimes gets practiced in contemporary America.

A few weeks ago, a Wall Street Journal reporter named Amy Chozick got a bright idea for a news story: In a nation where according to our public health authorities nearly two-thirds of the adult population is too fat, is Barack Obama too skinny to be elected president?

Now you may think that sounds like a very unpromising hypothesis upon which to construct a piece of investigative journalism. After all, the idea that a svelte as opposed to a fat build might be a disadvantage for a presidential candidate seems wildly implausible, given that we live in a culture that celebrates thinness and despises fatness.

On the other hand, have you ever worked for one of America’s major newspapers? Read on, and learn how through the magic of the Internet it’s now possible to "report" "news" you in fact largely invented yourself, thereby creating a national and indeed international news story out of very thin air.

I emphasize that Chozick wasn’t writing an off-the-wall opinion piece in the style of, say, the increasingly off-the-wall Maureen Dowd. Instead she was (supposedly) doing investigative journalism, which requires, at a minimum, some investigation.

Here’s the method she employed to determine whether Obama’s skinny physique might be a problem for him in the presidential race. She posted the following message on a Yahoo Internet message board: "Does anyone out there think Barack Obama is too thin to be president? Anyone having a hard time relating to him and his ‘no excess body fat’? Please let me know. Thanks!"

And here the results she gleaned from this intrepid bit of journalism: A total of one purportedly substantive response from what Chozick characterizes as a Clinton supporter, but which reads like someone yanking Chozick’s chain. Nevertheless Chozick quoted this source — somebody going by the name "onlinebeerbellygirl" — to confirm the thesis of her story: "I won’t vote for any beanpole guy."

Keep in mind that Chozick solicited this quote herself from an un-moderated Internet message board — something she failed to reveal to her readers. If I got it into my head to write a story about how some Americans might be hesitant to vote for Obama because they suspect he’s really a space alien from somewhere in the Oort Cloud, I guarantee I could elicit a whole bunch of anonymous quotes on the Internet to confirm my hypothesis.

This wasn’t the only faux pas in Chozick’s story. She also included, without attribution, a passage that closely paraphrased a McCain campaign press release criticizing Obama’s nutritional and exercise habits, and she made the egregious mistake of claiming that there hasn’t been an "overweight" president since William Howard Taft. (In fact, according to the definitions used by our public health authorities, most U.S. presidents over the past century have been "overweight," including the present occupant of the office.)

Yet within 24 hours this absurd exercise in creating news for the purpose of reporting it had taken on a life of its own. National and international media repeated Chozick’s findings. The Times of London ran a feature on how some American voters were supposedly concerned about Obama’s weight, citing (naturally) Chozick’s piece as evidence.

The following day, in the New York Times, Maureen Dowd used Chozick’s reporting as a basis for a column on why some Hillary Clinton supporters were purportedly failing to warm up to Obama’s candidacy.

Thus does our contemporary media echo chamber operate, mistaking its own weird little obsessions for the actual concerns of the audience it’s supposed to be edifying.

 

(Paul Campos is a law professor at the University of Colorado and can be reached at Paul.Campos(at)Colorado.edu.)

2 Responses to Manufactured news ain’t news

  1. JerZGirl

    August 7, 2008 at 12:26 pm

    And thus we see why the so-called liberal media failed entirely to hold its own during the takeover of our government by Bush & Co….why they failed to call these “elected” leaders to account. They live in the same fantasy world they do!! Blinded by the lights in their own eyes! (As in, the lights are on, but nobody’s home.)

    ————————————————–
    “Travel is fatal to prejudice, bigotry, and narrow-mindedness.” -Mark Twain

  2. Flapsaddle

    August 7, 2008 at 2:42 pm

    All news is a product manufactured and targeted for a particular audience; it all contains some significant portion of “truth”, but the rest is fillers, additives and catchy packaging. An analogy: Cigarettes all contain a considerable quantity of tobacco to which are added flavoring agents, humidifying agents, ash-controllers, etc., and then shaped and packaged in some way to attract the notice of a particular demographic.

    Thus, one may speak with equal validity of the “liberal media” and the “right-wing media” which take the same set of factoids and spin them differently for the correct appeal to their respective audiences.

    Most sincerely,

    T. J. Flapsaddle