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May 14, 2007 - 8:36am.
Poor Katie Couric. They princess of perk has turned into the dour diva of the evening news. Her CBS Evening News ratings have fallen below even those of Dan Rather and the buzz in TV newsland is that she will be gone after the 2008 elections.
» Nothing, it seems, has worked for Katie. A new producer, brought in to revamp the newscast and make it more "serious" and "relevant," hasn't saved the day and while CBS executives express public support for Couric they admit privately that she and her $15 million a year annual salary were big, expensive mistakes. However, we have some suggested remedies for Katie that should save her show. We arrived at these recommendations after watching other news programs, especially the cable TV news shows, to see what works. To better understand what passes as news, we offer this video presentation from our friends at JibJab: OK. Now we know what is "really the news." So let's see what we can do to help Katie sell the news on CBS:
 Technorati Tags: The Rant
Capitol Hill Blue's columnists, blogs and reader comments Capitol Hill Blue is an independent, non-partisan news site that belongs to no political party and subscribes to no political or philosophical point-of-view. Our columnists are welcome to their opinions but readers should understand that their views do not necessarily reflect the editorial policies of this web site. We also welcome comments to selected opinion columns and in our popular ReaderRant discussion forum. Please remember, however, that we believe in civility on this web site and comments may be reviewed, moderated or removed if we feel they contain obscenities, racism, bigotry, anti-Semitic remarks or attack other posters. Our goal is reasoned discussion on issues facing this nation and we do not feel that goal is served by personal attacks and by seeing how many cute adjectives you can attach to an elected official or politician's name. Copyright © 2008 Capitol Hill Blue
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I Didn't Know
Submitted by Helen Rainier on May 14, 2007 - 10:56am.whether to laugh or "cry" after reading this. I gave up watching "network" news almost six months ago. Thanks for posting the Jib-Jab video -- I'd not seen this before and it hit the point very effectively.
Kattie's blues
Submitted by yarply on May 14, 2007 - 6:15pm.The problem with Katie was that she was over sold, Like when you keep hearing what a great movie such and such is (WHICH NEVER IS THAT GOOD) and her base watchers never came to watch her evening news position as they were turned off by her defection from her morning show for the millions of bucks normal people never see or have.
Needless to say she made a big mistake leaving her morning spot for the big bucks.
The News...!
Submitted by Carl Nemo on May 14, 2007 - 6:58pm.Being a newsreader is a tough job. You really aren't being paid for your intellectual input into the product, but moreso for your ability to act. Katie can't help it, but her persona is that of a "sweetie-pie". Generally speaking the news is not of a "sweetie-pie" nature so her personality is juxtaposed against the import of the news.
Walter Cronkite, a dour Dan Rather in his heyday and others had the gravitas necessary to fixate the viewers while reading/reporting the news. Katy does not. She's simply misplaced. When I view Katy, I think of her as better placed in hosting a Thanksgiving Day Parade, the Rose Parade, the Mardi Gras, a "morning show" or any other of these inane events/programs for the mass viewing audience.
I have no idea why executives pitched their lot to Katy as having what it takes to report the news at any time of the day...period!
Carl Nemo **==
The premise in the title of
Submitted by April-May on May 14, 2007 - 7:38pm.The premise in the title of this piece is that Katie's butt warrants saving . . .
I don't buy it.
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NRA Distinguished Life Member
This is news?
Submitted by SEAL on May 14, 2007 - 9:14pm.It's really sad that Katie's ratings are considered news. I don't see that this makes us any different.
Katie's Butt
Submitted by Will Write on May 14, 2007 - 11:15pm.Well, here's the deal. Not all personalities are equally appealling/effective in all venues. Katie was on point for the AM talk show format; unbelievable for the nightly news anchor.
She gets $15M per year -- and a bail out, no doubt -- when they fire her...and then she goes on to daytime talk or whatever...or nothing. Who among us should not have this disaster befall them?